onefrombills
12-24-2008, 12:05 AM
Brandi Bloodworth Connolly has been named director of marketing for the United States Bowling Congress by USBC Vice President of Media Pete Tredwell. Connolly will lead a team focused on creating innovative marketing strategies and partnership activation plans for USBC. She begins her duties Jan. 5.
Connolly recently served as the director of sponsorship and marketing for the Super Bowl XLII Host Committee in Scottsdale, Ariz., where she oversaw local marketing, sponsorship activation, hospitality and merchandising. Her management led to the development of multiple marketing campaigns attracting thousands of volunteers and generating millions of dollars in revenue ahead of the event.
Previously, Connolly was special projects manager at Squires Sports Group (now Hawkeye Sports and Entertainment) in Dallas, where she created and directed "health-active" sports campaigns for Michelob ULTRA, Westin Hotels & Resorts and Rodale, Inc. She also has served as a freelance market research and strategic analysis consultant to numerous properties and agencies.
"Brandi's experience with sponsorship and marketing of high-profile sports is exactly what we need," Tredwell said. "She's a rising star in the sports marketing industry, and we're extremely pleased to have her on board."
Connolly completed her Master of Business Administration degree with a specialization in sports business at the W.P. Carey School of Business at Arizona State University and her Bachelor of Arts in corporate communications and public affairs at Southern Methodist University.
"I am thrilled to be joining the USBC at such an exciting time for the sport of bowling," Connolly said. "As one of America's favorite pastimes, bowling's potential for rejuvenation and growth is boundless. I am confident that our team will shine a new spotlight on the sport, grow the USBC's memberships and partnerships and provide an even higher standard of service and satisfaction to existing USBC members and partners."
Connolly resides in Dallas with her husband Brian and their dog Buster.
Connolly recently served as the director of sponsorship and marketing for the Super Bowl XLII Host Committee in Scottsdale, Ariz., where she oversaw local marketing, sponsorship activation, hospitality and merchandising. Her management led to the development of multiple marketing campaigns attracting thousands of volunteers and generating millions of dollars in revenue ahead of the event.
Previously, Connolly was special projects manager at Squires Sports Group (now Hawkeye Sports and Entertainment) in Dallas, where she created and directed "health-active" sports campaigns for Michelob ULTRA, Westin Hotels & Resorts and Rodale, Inc. She also has served as a freelance market research and strategic analysis consultant to numerous properties and agencies.
"Brandi's experience with sponsorship and marketing of high-profile sports is exactly what we need," Tredwell said. "She's a rising star in the sports marketing industry, and we're extremely pleased to have her on board."
Connolly completed her Master of Business Administration degree with a specialization in sports business at the W.P. Carey School of Business at Arizona State University and her Bachelor of Arts in corporate communications and public affairs at Southern Methodist University.
"I am thrilled to be joining the USBC at such an exciting time for the sport of bowling," Connolly said. "As one of America's favorite pastimes, bowling's potential for rejuvenation and growth is boundless. I am confident that our team will shine a new spotlight on the sport, grow the USBC's memberships and partnerships and provide an even higher standard of service and satisfaction to existing USBC members and partners."
Connolly resides in Dallas with her husband Brian and their dog Buster.