onefrombills
02-03-2009, 12:52 AM
FOR IMMEDIATE RELEASE
Mike Jakubowski | PR/Media Relations
Professional Bowlers Association | 719 Second Avenue, Suite 701 | Seattle, WA 98104
Tel: 414.651.6965 | Fax: 206.332.9722 | mike.jakubowski@pba.com
PBA Announces Continuation of Bayer Sponsorship Bayer Named Official Pain Reliever of the Lumber Liquidators PBA Tour for 2009
SEATTLE, Wash. (February 2, 2009) — The Professional Bowlers Association (PBA) and Bayer
HealthCare, Consumer Care division, have agreed to expand their partnership adding the Morristown, NJ, based company’s Bayer brand as the official pain reliever of the Lumber Liquidators PBA Tour in 2009.
The agreement included title sponsorship of the Bayer Earl Anthony Medford Classic held Jan. 14-18 in Medford, Ore., plus a package of commercial spots, signage, banner advertising on PBA.com, ESPN Classic re-airs and other promotional opportunities throughout 2009.
“A recognized leader in pain management, Bayer is proud to be the official pain reliever of the PBA,” said Barton Warner, Vice President of Marketing and New Business for Bayer Consumer Care. “Aspirin has been trusted for more than 110 years to provide safe and effective pain relief and can offer players the relief they need from the aches and pains associated with the sport.”
As part of the agreement, Bayer will sponsor three bowlers who will wear the Bayer logo on their shirt backs and right sleeves and throw specially-made spare balls emblazoned with the Bayer logo.
“We are pleased to announce this sponsorship with Bayer,” said PBA Commissioner and CEO Fred Schreyer. “We appreciate Bayer’s continued confidence in professional bowling. Bayer has been a great sponsor of the PBA for the last several years and we look forward to implementing the various programs of the sponsorship to help fuel the growth of both of our brands.”
About the PBA
The Professional Bowlers Association (PBA) features the best bowlers in the world competing in National, Regional and Senior Tour events and will award over $4.3 million in prize money during the 2008-09 Lumber Liquidators PBA National Tour. The organization has more than 4,000 members spanning 13 countries, and nearly one million viewers tune-in to watch the Lumber Liquidators PBA Tour every Sunday on ESPN throughout the season. PBA sponsors include Bayer, Brunswick, CLR, Denny's, Etonic, Flomax, GEICO, Go RVing, H&R Block, Lumber Liquidators, Motel 6, Pepsi-Cola and the USBC, among others. For more information on the PBA, log on to www.pba.com. This season marks the 50th Anniversary of the PBA Tour.
About Bayer Consumer Care
The Consumer Care division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer Consumer Care is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Alka-Seltzer Plus®, Bactine®, Citracal®, RID®, Phillips’® Milk of Magnesia, Midol®, Alka-Seltzer®, One A Day®, One A Day® Prenatal and Flintstones™ vitamins.
Mike Jakubowski | PR/Media Relations
Professional Bowlers Association | 719 Second Avenue, Suite 701 | Seattle, WA 98104
Tel: 414.651.6965 | Fax: 206.332.9722 | mike.jakubowski@pba.com
PBA Announces Continuation of Bayer Sponsorship Bayer Named Official Pain Reliever of the Lumber Liquidators PBA Tour for 2009
SEATTLE, Wash. (February 2, 2009) — The Professional Bowlers Association (PBA) and Bayer
HealthCare, Consumer Care division, have agreed to expand their partnership adding the Morristown, NJ, based company’s Bayer brand as the official pain reliever of the Lumber Liquidators PBA Tour in 2009.
The agreement included title sponsorship of the Bayer Earl Anthony Medford Classic held Jan. 14-18 in Medford, Ore., plus a package of commercial spots, signage, banner advertising on PBA.com, ESPN Classic re-airs and other promotional opportunities throughout 2009.
“A recognized leader in pain management, Bayer is proud to be the official pain reliever of the PBA,” said Barton Warner, Vice President of Marketing and New Business for Bayer Consumer Care. “Aspirin has been trusted for more than 110 years to provide safe and effective pain relief and can offer players the relief they need from the aches and pains associated with the sport.”
As part of the agreement, Bayer will sponsor three bowlers who will wear the Bayer logo on their shirt backs and right sleeves and throw specially-made spare balls emblazoned with the Bayer logo.
“We are pleased to announce this sponsorship with Bayer,” said PBA Commissioner and CEO Fred Schreyer. “We appreciate Bayer’s continued confidence in professional bowling. Bayer has been a great sponsor of the PBA for the last several years and we look forward to implementing the various programs of the sponsorship to help fuel the growth of both of our brands.”
About the PBA
The Professional Bowlers Association (PBA) features the best bowlers in the world competing in National, Regional and Senior Tour events and will award over $4.3 million in prize money during the 2008-09 Lumber Liquidators PBA National Tour. The organization has more than 4,000 members spanning 13 countries, and nearly one million viewers tune-in to watch the Lumber Liquidators PBA Tour every Sunday on ESPN throughout the season. PBA sponsors include Bayer, Brunswick, CLR, Denny's, Etonic, Flomax, GEICO, Go RVing, H&R Block, Lumber Liquidators, Motel 6, Pepsi-Cola and the USBC, among others. For more information on the PBA, log on to www.pba.com. This season marks the 50th Anniversary of the PBA Tour.
About Bayer Consumer Care
The Consumer Care division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. Bayer Consumer Care is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Alka-Seltzer Plus®, Bactine®, Citracal®, RID®, Phillips’® Milk of Magnesia, Midol®, Alka-Seltzer®, One A Day®, One A Day® Prenatal and Flintstones™ vitamins.