Media value, as measured by a national tracking service

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Media value, as measured by a national tracking service, reveals a value of $210,000 for the Hall of Fame Celebrity Induction - the induction of Lynn Swann and $2.1 million for the NFL Super Bowl Celebrities Bowling Classic - 23.5% increase over the 2008 event.

More... (http://www.bpaa.com/NewsArchives/NetNewsRelease.asp?ID=588)