The cost people choose to sell things at in completely up to them. I sell my products for what I think they are worth. As an example, the Storm Vivid has a MSRP of around $270. I sell it to league bowlers for $200. There are two things to remember about the pricing; If the pro shop is run by someone renting the space, they have to charge more to make their rent payments and still have profit, and most pro shops give discounts to league bowlers. If the pro shop labels the MSRP on the ball, and then gives 15% off to league bowlers (like I do), it then leaves you with a profit of a good margain. Part of this profit can be looked at like interest. The pro shop had to keep that ball in inventory until someone bought it. Money up front means that a little more profit is necessary. Plus, he/she is there to answer questions and point you in the right direction on what ball will work the best. Also worth some money to pay them for their expertise
I understand paying more money for something isn't what anyone wants to do, but know that you are supporting a local business. It is like buying organic vegetables, you pay more, but you are supporting a local farmer. Don't forget, you can always tell your pro shop person, "I found it online for $150 and you drill online stuff for $75, how about you sell me that same ball for $225 and we will cut out the internet." Most pro shop people will take that offer.
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