Did you know that the first $1 million sports endorsement went to a bowler? (I'll leave the rest of the trivia up for grabs, so to say).
The thing is, the reason we see it as doomed, is it really all does come down to the mighty dollar. The generation of today isn't going to aspire to be a couple a hundred-thousand if you're lucky on tour bowler if you can get drafted into a team, and sit on the bench all season and make the same amount.
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