Well after you get your name on your first ball. Usually that's the last time you do it.
Because if you want to resell it, give it away or something, it can make it harder. (Not too many what a ball with someone elses name on it)
Sometimes though if you shoot a honor score (300, 800 etc), people will have the score (maybe the date too) engraved on the ball they did it with.
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