Not sure if I agree with this logic. When Tiger was on top of the world winning everything in sight, PGA viewership and interest in golf went through the ROOF.
Nobody thought basketball was a joke when Michael Jordan's Bulls demolished every team in the league to the tune of two 3-peats (would've been even more ridiculous had he not retired briefly in between).
As much as I HATE HATE HATE the New England Patriots (did I mention I HATE them) and the streams of bang wagon jumping idiots that they have attracted (I remember in the 90's where there were ZERO Pats fans outside of the Northeast), they have DOMINATED the NFL in a way NO other team has done in the salary cap/FA era. And the NFL is still the biggest drawing sport in the US.
Just because a person/team is dominant doesn't make the associated sport a joke, what they're really doing is setting the bar that much higher. Which in turn makes it that more challenging for the rest of the league and forces them to step up their game, as well as up and comers/future generations to reach higher than what they thought was possible.
To me the image I have in my mind of the old days was of obese, beer swilling chain smokers. This probably has a lot to do with the fact that growing up in the 80's that's what I saw in the local bowling alleys, and probably why I NEVER considered bowling as a serious sport (in those days). In fact they even poke fun at that image in the movie Kingpin. To me THAT made the sport a joke (in the eyes of the average bowler), and that image to me still plays a role in the perception of bowling to the general public today.
Hell, that documentary on bowling although putting bowling in a serious light, even called itself "League of ORDINARY Gentleman". It's like even the producers of the documentary can't even take the sport or the bowlers featured in the movie seriously.
Bowling has a serious image problem. Featuring a young, dominant, articulate, and charismatic bowler who reaches out to the general public and bowling enthusiasts alike, on all kinds of social media, doing apperances, etc. goes a long way towards fixing that. In fact, if some of the other "young guns" of the sport put as much into publicizing the sport as Belmo does, the sport would be MUCH better for it.
And full disclaimer, I'm not a 2 hander either but really have no issues with it whatsoever.

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