The Swerve with " HyperSHOCK Technology" AH a new marketing term

[bowl1820]

Hammer had Carbon Fiber, now Columbia has "HyperSHOCK Technology".

(viscoelastic I can't wait to see how the staffers will work that word into the reviews)



The Swerve!



Specifications

Attributes

Color Black/Scarlet/Navy
Reaction Big Continuous Hook
Coverstock Reflex Solid
Factory Finish 500/1000/2000 AbralonⓇ
Core Swerve
Mass Bias .007
#15 RG: 2.47 DIFF: .052

Overview

New Reflex Coverstock

Reflex is a high traction coverstock designed to transfer greater amounts of energy directly to the core through its enhanced crosslink dense polymer.


New Swerve Core

For the Swerve core, we lowered the strength of the Mass Bias to make it more driller friendly and

allow the core to perfom well for the masses.

This core yields a slightly stronger mid-lane read than the typical symmetrical shape, while maintaining the predictability symmetrical balls provide.

HyperSHOCK Technology

HyperSHOCK Technology is an energy enhancement material added to the outer core to help power the ball through the pins. This viscoelastic material works to control the influence pins have on the balls motion through the pin deck. The Swerve, with HyperSHOCK Technology, not only gets you to the pocket, but drives through the pins like no other bowling ball on the planet.

[John Anderson]

Just curious, are there rules for how stiff the core material of a ball must be?

[Mike White]

Clearly Columbia budgets more money to it's marketing department than it's ball development.

[Mike White]

Just curious, are there rules for how stiff the core material of a ball must be?

The rules about core material is no voids, no metals, and no liquids.

The outer core still has to be stiff material, otherwise drilling into it is going to be a mess.

[Amyers]

The rules about core material is no voids, no metals, and no liquids.

The outer core still has to be stiff material, otherwise drilling into it is going to be a mess.

Darn and here I've been looking for one with a tootsie role center.

[bowl1820]

Just curious, are there rules for how stiff the core material of a ball must be?

There's a rule for density:
"3-The density of any piece/component in a ball (e.g. core, coverstock, weight block, etc.) shall not exceed 3.80 g/mL (i.e., no pure metals or high density materials)."

and for cover hardness:
"1-The surface hardness of bowling balls shall not be less than 72 (measured with Shore
durometer, type D) at room temperature (68-78 degrees Fahrenheit)."


and for Coefficient of restitution:
"Min: .065 Max: .075"
(The coefficent of restitution (COR) is basically a measure of the "bounciness" of a collision between two objects. There's more to to than that but we'll keep it simple.)

Just guessing, but I think that's (COR) is what the Hypershock tech. is changing. There was a podcast the other day about it, but I didn't listen to it. We'll hear more about it I'm sure.

[bowl1820]

Okay checkout the video in the video section here:

http://www.bowlingboards.com/threads...647#post131647

Okay the little rubber ball with the hypershock material was neat looking, it landed like a piece lead compared to the other one.

Id like to try the ball.