While I've been to a couple of them and I can't say your experience will match up with mine, when I went they had it a a small 8 lane center and all of the bowlers were invited by the pro shop operator who organized it.
They had a couple of Brunswick guys and of 6 of each of the new release balls drilled up (2 short, 2 med and 2 long span)along with many sets of different sizes of grips to exchange.
I went early and was able to throw about 4 to 6 frames with each ball The ball reps were there helping coach, recommend, comment, answer questions and work with bowlers. We alternated just like practice before league where 8 or so people were on a lane and took turns throwing a frame. I think there were about 8 or 9 different balls, the balls were all the new releases for that quarter, from Brunswick, DV8 and Radical balls.
I was just talking to the PSO and he indicated he was looking at another demo day probably in Feb, I plan to attend, it was invaluable to actually get the throw the different balls down the lanes and see what they felt like, and if they might work for me, and I found a couple of the balls that looked on paper like they would be good for me ,it turned out that I did not like at all.
The unknown limiting factor will be the number of people that show up compared to the equipment and lanes available for the event. It's a long trip for you and I'm not sure I would travel that distance myself.
I should add it was invaluable to me because I was considering purchasing one of the balls in the demo, and I found with throwing it that day that it wasn't a good choice for me and I didn't purchase it.
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