It just depends on the team, league, and the company. Some sponsorship opportunities may be as simple as they will provide the team shirts that have their advertisements on them, some leagues will require an additional team fee which you could ask for (and name the team after the company), and some may include an entry in a tournament. In all honesty it is simply what you feel is fair to wear shirts with advertisements, change a team name, or whatever is being asked of your team.
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