I will try and put together a video if I have time in the next day or two. As for holding the ball, you should have your palm on the ball, but still have a little wiggle room. You should be able to slide nothing larger than a pencil between your palm and the ball. Your wrist, during your release isn't really a twist. If you stick your hand straight down, you would lift with the part of the palm that is where the bottom of your thumb meets your wrist. By lifting this part of your hand up, your hand will naturally rotate to having your thumb up and your pinky down. This is the finishing position that people sometimes refer to as the "shaking hands position. Your pro shop guy is correct about everything he said. The reason that the spinner release, which is what happens when your thumb is at 8 O'Clock when you release, isn't helping you is because it causes the core of the ball to take too long to get into it's optimum position. Also, if all you have is side roll, when the ball hits the dry part of the lane, it will slow down and shift momentum to the side. This gets hook, but at the cost of momentum. The key is to roll the ball at about a 45 degree angle, so when it hits the dry part of the lane it not only moves sideways but also increases forward momentum. This will increase power into the pocket and pin carry. I will post the video on this thread if I get time. I hope this helped.
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