I agree Rob, I see it at my center albeit most throw house balls. The ones who don't seem to use pro level oil suckers vs mild or mid range balls because they feel spending top dollar means that's going to make them better which is stupid. Marketing is the cause, "Buy this ball and be a pro". Although it may add pins to their average it doesn't make them better. In the long run it's going to make them choke hard on competitive conditions.
Granted I just bought a Rip'd which is very aggressive but I didn't buy it to add pins to my average on THS. I bought it specifically for sport shots and higher level tournaments which should be it's intended purpose not the first out of bag everywhere. I would never whip it out at work to hang it over the gutter let alone down and in on our THS. I suppose I could flatten my wrist and go down and in with it on THS but what a waste of an aggressive ball. Marketing and aggressive balls for the league bowler is a topic for another thread though, it's somewhat off topic here.
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