A level 1 coach is just an online test for $49. The material seems is pretty basic stuff. You don't have to be in tournaments to teach others. The levels (1, bronze etc) at least where I work mean you can charge more the higher level you are. Plus as in anything the higher level you are the more skilled people are going to come to you. I doubt as a level 1 you'd get too many 240 average bowlers asking for coaching. Then again you never know. It depends on the reputation you build for yourself as a coach. I've met several coaches now at my work and I can't say higher level means better. Everyone has their own methods as well as opinions, it just matters if they are compatible with what you are looking to get out of the lesson.
Taking the online test to improve your own game in my opinion wouldn't be money well spent. You'd get more out of watching Norm Duke videos and those are free. I need to take the online test at some point soon to become "official" for work. I help out coaching kids one two of the leagues. They are mainly 10 and under kids so 99% of what you tell them they pay little attention to unless your creative.
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