You'd have to be taking off a crazy amount to remove badges or serials if that's happening find someone else to do your resurfacing. Otherwise it depends on the ball and what you want. A 1000 grit oil hog I might resurface after every use, lots of people found the Storm Rocket to perform much better with some lane shine. Just as a general rule if I want to keep the original conditions balls with lots of surface probably every 10 games or so, balls with polished covers 30-50 games, everything depends on what you want from the ball.
I've had balls I've resurfaced completely 5-10 times and the labels and serials still looked fine.
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