PBA Launches New and Improved Xtra Frame,

[onefrombills]

FOR IMMEDIATE RELEASE
Jerry Schneider | PR/Media Relations
Professional Bowlers Association | 719 Second Avenue, Suite 701 | Seattle, WA 98104
Tel: 800.903.0930 | Fax: 206.332.9722 | jerry.schneider@pba.com<mailto:jerry...ider@pba .com> | Jerry Schneider cell: (262) 366-2157

PBA Launches New and Improved Xtra Frame,
The Official Video Service of the PBA
Bowling fans can take advantage of free preview beginning week of
July 7 that includes 2009 Japan Cup

SEATTLE, Wash. (July 2, 2009)—The Professional Bowlers Association will launch an upgraded online video service on pba.com that provides subscribers with improved video streaming and navigable capabilities.

Bowling fans can visit www.pba.com/xtraframe<http://www.pba.com/xtraframe> to sign up and take advantage of a free seven-day trial beginning the week of July 7 (must sign up by July 21). As part of programming during the free trial, Xtra Frame will broadcast the 2009 Japan Cup won by Patrick Allen and featuring a 300 game by Rhino Page in the semifinal match. Bowling fans will also be able to view new profiles of the 18 players who competed in the GEICO PBA Team Shootout during this free trial.

The new and improved Xtra Frame will provide subscribers with hundreds of hours of bowling programming during the 2009-10 PBA Tour season. During the upcoming PBA World Series of Bowling, bowling fans will be treated to more than 100 hours of exclusive live video alone, including the premier of a daily recap program called “PBA 39x60.”

The inaugural World Series of Bowling, which begins Aug. 2 and runs through Sept. 6, is a festival of competitive bowling, featuring Lumber Liquidators PBA Tour, PBA Women’s Series presented by BOWL.COM and Senior Tour events boasting a $2 million overall prize fund and seven ESPN telecasts.

“There will be more live bowling competition than ever before for true fans to enjoy,” said PBA COO and Deputy Commissioner Tom Clark. “Live streaming from all the Lumber Liquidators PBA Tour match play rounds at the World Series of Bowling plus coverage of Women’s Series events and even side events and sweepers featuring some of the top players in the world not exempt on Tour make this an incredible opportunity.

“During the World Series there will be more bowling tips and information about new bowling balls and all this information will come from the stars of the PBA Tour – the greatest players in the world.”

Xtra Frame will also debut a new look and an upgraded content delivery network that was used to stream the 2008 Summer Olympics. The new technology will provide easier use with an embedded player and navigable menus to increase reliability.

An annual subscription of $64.99, or a special World Series of Bowling Pass for $39.99 (good through Nov. 30) are currently available. Current Xtra Frame subscribers will be able to maintain their subscriptions at the $5.95 rate.

About the PBA
The Professional Bowlers Association (PBA) features the best bowlers in the world competing in National, Regional and Senior Tour events and awarded over $4.3 million in prize money during the 2008-09 Lumber Liquidators PBA National Tour. The organization has more than 4,000 members spanning 13 countries, and nearly one million viewers tune-in to watch the Lumber Liquidators PBA Tour every Sunday on ESPN throughout the season. PBA sponsors include Bayer, Brunswick, CLR, Denny's, Etonic, Flomax, GEICO, Go RVing, H&R Block, Lumber Liquidators, Pepsi-Cola and the USBC, among others. For more information on the PBA, log on to www.pba.com<http://www.pba.com/>.

[bigern523]

Im ready for the season to start . I watch every round I can on Xtra frame . Love watching on friday night to see reactions of guys that make the show and the ones that dont .