League Bowlers Continued
2. Start your Bowling Center PBA Tour Membership Club.
You might charge $20.00 for the entire PBA
season televised on ESPN for everyone else but only $10.00 for league members!
Each customer selects their PBA player of choice or they can select multiple players at $20.00 per year per player. Here
is what they WIN when they join.
A. $5.00 if their selected player reaches the televised finals.
B. $10.00 if their players WINS the tournament
C. Everything is doubled for majors or selected events based on bowl centers discretion.
D. Everything is doubled if they watch the telecast at the center. In addition, customers receive DOUBLE cash back rewards on purchases during the week when their selected player WINS the tournament.
3. Create two prices or two levels of rewards inside of the center. In other words, if you would like to reward EVERYONE not just league bowlers ( a good idea)
you don’t have to limit the rewards to league bowlers, just give them a higher cash back reward option!
As an added incentive, when a league bowler wins a side‐pot or achieves an honor score DURING LEAGUE, then offer DOUBLE REWARDS during that entire week for that bowler! It’s like a USBC card on steroids!
4. Offer league bowlers
ongoing incentives based on how they bowl during league. For example, during
the next 3 months, league bowlers might earn $5.00 in bowl center cash for EVERY game they bowl over their average. You might even consider charging for this privilege such as $20.00 per quarter or $10.00 per month for ongoing additional revenue. Since each customer bowls an average of 3 games per week or 12 games per month, each customer will have more than enough opportunity to earn more than their $10.00 per month membership. You might consider doing the same for open play!
Remember, rewards can always be limited to redemption on open play if desired and this is often the
default option anyway. By handing out open play rewards dollars, it not only makes league and open play more fun, it increases frequency and spending. There are many advantages to these strategies we will explain as we design your custom program.
5. Load $5.00 on every card for open play bowlers, but double the amount for League Bowlers as a special thank you. Hand out your rewards card to
every league and open play bowler, in the parking lot and everywhere you go! This is a $5.00 invitation to visit your bowling center and sends a clear message that everyone is treated well, but league bowlers have many innovative and exciting ways to earn additional cash year round!
Of course this is not
real cash; it’s bowling center cash that increases frequency and spending. Your database will grow like a weed during August and the ability to acquire new customers will increase without any additional advertising expense.
6. Create a
custom bowl center logo head pin for league bowlers. When this custom bowl center logo head pin comes up and the bowler throws a strike, they win $5.00! You might even consider offering this opportunity to local restaurants, car washes and others. These ‘partners’ will redeem the rewards at their expense in return for promotion of their business inside your center. League bowlers love these games as new and exciting ways to earn prizes and cash inside the community.
7. Create a local sports team bonus similar to what Taco Bell spends millions of dollars in doing. For example, if the Los Angeles Angels score 10 runs, the customer wins $10.00! Each winning customer must visit the bowling center
before the next game to collect their rewards. Run all kinds of sports promotions with local teams and tap into the fan base mentality to increase loyalty and spending.
With idea #2 above, we used the PBA tour; you might consider doing the same for PGA, NASCAR or any sport you choose. We will design the marketing materials at cost; you get them printed to advertise
your promotions. Consider charging $10.00 per year to join your SPORTS CENTER REWARDS CLUB which includes offers like the above year round!
8. Pass out rewards cards to junior leagues and create a fundraising program for schools, churches, little leagues, trophy shops and much more. Let league bowlers
can choose the non‐profit of their choice and
each time they come in to
open play, they not only earn rewards for themselves, a certain percentage (such as 5%) automatically funds their favorite school, church or non‐profit.
Our program is the only one it’s kind that automates this entire process giving each center owner a powerful way to help the community and increase revenue at the same time! Each time the card is used the customer will receive a custom cash back reward
in addition to helping the non‐profit of their choice! Everything is programmed in advance, no training is necessary for desk personnel, just swipe the card and go. We have a special unlimited non‐profit package that will turn the bowling center into a
community fundraising powerhouse. Remember, this type of fundraising is not an expense; rewards turn these strategies into a significant profit margin with increased spending, frequency and new customer acquisition.
9. Instead of lowering prices at different times for all bowlers, run special DOUBLE, TRIPLE, even whopping 50% cash back rewards during slow periods or holidays. With rewards, there is really no need to discount prices ever again, just increase the rewards, put full price in the register and guarantee a return visit at the same time!
Continued...
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