For the most part, online bowling retail websites are small businesses as well. Bigger than your pro shop, but still not large in the grand scheme. It's not like you're ordering from Amazon. So buying bowling equipment online, you're buying from a small business, just not necessarily in your area. That being said, having a local pro shop that is knowledgeable that you can trust is a wonderful thing. The internet is a great option for those who don't have that.
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