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Thread: PBA Announces Lumber Liquidators as the Tour’s new Official Title Sponsor

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    Default PBA Announces Lumber Liquidators as the Tour’s new Official Title Sponsor

    FOR IMMEDIATE RELEASE

    Contact: Sherry Perez, PBA

    562.244.8048

    Sherry.perez@pba.com



    PBA Announces Lumber Liquidators as the Tour’s new Official Title Sponsor

    Three-year, multi-million dollar deal runs through 2010-11 season



    Seattle, WA (September 23)—The Professional Bowlers Association (PBA) and Lumber Liquidators, the largest independent retailer of hardwood flooring in the United States, have agreed to a three-year, multi-million dollar title sponsorship. The agreement makes Lumber Liquidators the title sponsor of the Lumber Liquidators PBA Tour through the conclusion of the 2010-11 Tour season.



    The agreement, effective Oct. 1, includes the unveiling of a new, integrated PBA Tour logo in all PBA controlled communication, telecasts, promotions and publicity. Lumber Liquidators will promote the PBA to millions of guests at its 140 stores across the United States. The flooring retailer will receive prominent tune-in promotion, advertising and branding on all PBA telecasts on ESPN and ESPN2 during the course of the season, and access to more than 70 million bowlers and 2,200 Strike Ten bowling centers. Lumber Liquidators will also receive naming rights to two events, the Lumber Liquidators Shark Championship in Baltimore, Md. and the Lumber Liquidators U.S. Open in North Brunswick, N.J.



    “We are very excited to partner with Lumber Liquidators on this title sponsorship,” said PBA Commissioner and CEO Fred Schreyer. “The PBA is a perfect fit for Lumber Liquidators’ customers and we look forward to implementing the various programs of the sponsorship to grow both our brands.”



    “Lumber Liquidators is proud to be the “Title” and “Official Flooring Sponsor” for the PBA, especially during their 50th Anniversary,” said Tom Sullivan, Founder and Chairman of the (Floor) Boards. “As the nation’s largest independent retailer of hardwood flooring, the sponsorship is a natural and relevant fit for Lumber Liquidators. We’re excited about this partnership, the expansion of our sponsorship platforms and the increased brand visibility within the sport.”



    As part of the agreement, Lumber Liquidators will sponsor six bowlers --- Patrick Allen, Tommy Jones, Rhino Page, Parker Bohn III, Michael Fagan and Brian Kretzer --- during each season. Sponsored bowlers will wear the Lumber Liquidators logo on their shirt backs and right sleeves and throw specially-made spare balls emblazoned with the Lumber Liquidators logo.









    Lumber Liquidators will also be a sponsor of each PBA Summer Series event during the term of the agreement.



    Denny’s, the PBA Tour’s title sponsor for the past three seasons (2005-06, 2006-07 and 2007-08), will still remain an official sponsor of the PBA Tour. They will sponsor the longstanding Denny’s Dick Weber Open in Fountain Valley, Calif., Feb. 3-8, 2009.



    The 2008-09 Lumber Liquidators PBA Tour kicks off on ESPN with the Chris Paul PBA Charity Invitational presented by the brands of Ebonite International on Oct. 19. Live coverage of the 2008-09 Lumber Liquidators PBA Tour begins Oct. 26 with the PBA World Championship, in Wichita, Kan. For the full schedule, log on to www.pba.com.



    About the PBA

    The Professional Bowlers Association (PBA) features the best bowlers in the world competing in National, Regional and Senior Tour events. The organization has more than 4,000 members spanning 13 countries, and nearly one million viewers tune-in to watch the Lumber Liquidators PBA Tour every Sunday on ESPN throughout the season. PBA sponsors include Bayer, Brunswick, CLR, Denny's, Etonic, Flomax, GEICO, Go RVing, H&R Block, Lumber Liquidators, Motel 6, Pepsi-Cola and the USBC, among others. For more information on the PBA, log on to www.pba.com.



    About Lumber Liquidators

    Lumber Liquidators, headquartered in Toano, Virginia, is the largest direct retailer of high-quality hardwood flooring in the United States. They have over 140 locations nationwide and an unsurpassed selection of domestic and exotic hardwoods, including Bellawood Prefinished Hardwood Flooring with a 50 year warranty, all at unbelievably low prices. Visit www.llfloors.com or call 1-800-FLOORING for a store near you.
    ~Brian Hirsch~
    VISE Staff Member
    Bowlingboards.com You're #1 Online Bowling Forums

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    SandBagger Baroncad's Avatar
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    The "Denny's PBA Tour" rolls off the tongue better than the "Lumber Liquidators PBA Tour".

    Oh, well it's great that they got a new title sponsor.
    All pins are POSSESSED, I'm just happy to be able to exorcise the poor dears and put them out of their misery.
    It's the least I can do
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    when a company spends that kind of money....it rolls very well off
    ~Brian Hirsch~
    VISE Staff Member
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