The Motiv Primal Impulse is the perfect ball for the bowler that likes to see the skid flip reaction..Or if you are a bowler that likes to play straight (like myself) and the friction outside forces you to migrate in but when you move in you dont have a ball that will store up all of the energy till it gets downlane to that spot and then makes that strong flip to the pocket!!Something Like no other MOTIV ball in the line... once the first ball out of the bag starts hooking too early or starts to putter out at the end when you move...THIS IS THE BALL TO GO TO!!I posted a small video of this ball on youtube at http://www.youtube.com/watch?v=GElTsgjFb-s check it out and check out motivbowling.com! Dustin Baker"DB" Motiv Regional staff