In general I aim at the arrows or a board l/r of a arrow, but depending on if I want the ball to react earlier or later. I might aim past the arrows or before them. But I also look at the breakpoint I want to help set up a target line to pay.
Yes its easier to hit a mark closer to you, but most people tend to set the ball down earlier when they do ( or when they aim at a mark farther away they release it later), so you have to be aware of that and project the ball the right amount.
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