"Every once in a while, a company must take a step back, observe the business, and think strategically about how to bring products to market that serve the growing consumer groups. We at Brunswick have done this, and as a result of this process, we are proud to announce the introduction of a new brand of bowling balls – DV8.
Today’s younger consumers want a more aggressive brand personality and a ball motion that is longer and stronger on the backend. The DV8 brand will have an edgier feel with marketing and ball names, and the DV8 branded bowling balls will provide more length and more aggressive backend reaction. DV8 will show its aggressive personality via the website, advertising, and in the products themselves. The bowling balls will look different on the shelves and will perform different on the lanes.
A DV8 bowling ball will not be just another Brunswick ball. DV8 bowling balls will feature new core designs, new coverstocks, brighter colors, and outrageous names.
DV8 balls will provide more length and more aggressive backend reaction, and the balls will be backed by a 2-YEAR WARRANTY."
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