I do agree with the Track names... it's tough to tell (particularly if you don't throw them) which ball is being referred to. As someone who works in marketing, I'll say you're right on that there isn't any way to connect or identify with the brand. Whether that negatively affects their sales is another question, and at this point it's kind of their company niche.
Brunswick, Ebonite, and those guys I personally don't really see a problem with the names. A lot of the companies have a "line" of balls with similar names. Hammer Taboo Jet Black, Taboo Deep Purple, Taboo spare for instance... and the Storm Marvel, Marvel-S, Pearl etc.
Bookmarks