#1. Find a good pro shop. Definition of good pro shop. They should watch you bowl, they should ask what you are looking for the ball to do, They should measure your ball speed and PAP at the very least. If they aren't doing those things run
#2. Have them recommend a few different balls from different brands and do some research. Look at the Rg and differential. If you can watch someone who has a somewhat similar style bowl with the ball if possible. Compare that to the RG and differentials of your other balls.
#3. Decide whether you think the new ball will provide a different look for you versus what you have. Put ideas out of your head like I need something that hooks more. Consider the lane conditions you bowl on. If your open bowling you are most likely never going to see the amount of oil needed to throw heavy oil ball or even a lot of the med/heavy balls. If your league bowing you still most likely will not see the oil needed for the real heavy oil balls. If your bowling tournaments you may need that may not depending on patterns and where you want to play.
#4 Consider the surface that comes oob and how that will effect what the ball does in line with the RG of the ball and compare again with your existing balls and the conditions bowled on. How comfortable are you with changing the surface and are you willing to maintain it. Balls with more surface lose their surface more quickly than balls 3k to 4k surfaces.
The biggest thing is make sure you use your head and buy something that fits your style, fits the conditions you bowl on, and gives you a different look than what you have. Try to avoid making obvious mistakes like if you play outside the second arrow on low oil with medium to low ball speed buying a Hammer Bad Intentions or if want to play inside the 3rd arrow buying a Colombia Scout unless you've got ridiculous revs. try not to have multiples of the same ball with just different colors as in buying a Storm Marvel Pearl and a Storm Optimus that have almost the same numbers. Almost every ball on the market is at least ok anymore real stinkers are pretty rare just make sure what you get fits how you bowl, the condition, and where on the lane you play.
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