The connection to the movie is the new phone book had just come out, and it was the first time Steve Martin's character had his name listed.
He thought that was great, and things were going to start happening for him now.
next scene:
The sniper picking a name at random out of the phone book.
Then:
The sniper outside of the gas station shooting at Steve Martin who was working to pump gas and check oil levels.
So since I am new here, and pick at random right away, I thought it was an appropriate reference.
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