I'll preffice this by saying I know nothing...at all...about anything...and am 80% mentally "lost"....AND am the worst bowler in the history of the game...thus EVERYTHING I say is merely for entertainment's sake...and you probably should do the opposite...
But hook is based on revolutions and speed and the ball. Posting a video is your best bet to getting some of the better bowlers help you...but you'll find that if you increase the revolutions and lower the speed it'll hook. I have been struggling with this as well...did the SAME thing you did....got a new ball...and it went straight just like my old ball. Because it's not the ball thats the problem...it's how I'm throwing it and the speed I'm throwing it at.
Again...purely for entertainment's sake...because I suck...next time you're at the alley...if it's one that shows you your speed (of the ball)...see what you're throwing it at now...then try to lower your backswing and throw it slower. Aim at the same target...release it the same...but slower. For me I saw:
20mph: no hook
19mph: no hook
18mph: not really
17mph: slight hook
16mph: okay, it's hooking a "little"
15mph: now it's hooking
14mph: okay, it's hooking now
If you get down to 13mph and it still isn't hooking, then it's your release. Your hand has to come up the side of the ball (don't release it with your hand behind the ball) to create sideways spin. The whole "shaking hands" thing.
If your release is creating revs AND you're throwing it at a slow speed...and it STILL isn't hooking...then it's the apocolypse because you've broken the laws of Physics.
And..work with a coach/Pro. Literally one time, 20 minutes and your game will improve 20-40 pins.
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